Drymax Socks A Hit At Outdoor Retailer Show

Wow, what a week it has been. Gus and I just returned from the 2008 Winter Outdoor Retailer Show in Salt Lake City. This was the first time we have exhibited at "OR" and it was a smash hit. We heard the show was a bit slow but we were a very popular booth because of our complete departure from wicking technology which was show by our new water display coupled with our sock demonstrations.

In the weeks before the show we developed a new display that demonstrates the extreme difference between Drymax socks and traditional polyester, acrylic and wool wicking socks. It consisted of two faucets, a self contained pump and a sink.

We put a wicking sock (in this photo a Smartwool sock) on the left faucet and a Drymax sock on the right. The wicking sock is polar and carries a molecular charge, water is also polar and carries an opposite charge promoting an attraction between water and the wicking fibers not allowing moisture to be moved away from the foot.

Drymax has no molecular charge so moisture is mechanically extracted away from the foot to an outer layer of polyester away from the foot. You can actually see the water droplets ejecting out of the Drymax sock on the right. We then put a polyester (with a molecular charge) to the outside where the water is stored away from the foot.

You can try this for yourself by taking any Drymax sock, turning it inside out and putting it on any faucet. Then try this with any wicking sock and see what happens.

We were so happy to have so many new people exposed to Drymax that we have re-upped for the Summer Outdoor Retailer Show in July. Thanks again for everyone who stopped by and said hello.

photo by Bob MacGillivray