Drymax Socks: Looking Ahead and Back

2010 is over and what a year it was for our little company. We continue to be very excited about what we have accomplished but that was the past and we are continually looking toward the future. Our passion to engineer the best possible socks on the market shall continue as will the desire to listen to constructive feedback to constantly improve our socks.

We are not sheep, we follow science and not trends, so don't look for too many crazy things brought on by chasing fads from us in the coming year. This is not to say we are standing still. We have some amazing advancements that we will be introducing including our completely new V5 line.

Ultrarunning remains our #1 test as to efficacy of our products. This iconic sport allows us to test our products beyond any other threshold we can possibly imagine. If we can keep ultra athlete's feet in good shape then we can be confident that marathoners, diabetics and cancer walk participants will also have a positive experience with our socks.

We also translate this accumulated knowledge to our entirely new Drymax Team Sport line. This new line includes Football, Hockey, Baseball, Softball, Lacrosse, Volleyball, Field Hockey, Basketball and Rugby. It was very exciting this last month to know that many of the D1 football Bowl teams wore Drymax socks, even some of the really big ones:).

We continue to make strides in the medical field working with podiatrists and dermatologists who often suggest that their patients with hiperhydrosis and sufferers of other foot issues wear Drymax socks to assist in keeping their feet dry and healthful. This is incredibly important in diabetics who run a huge risk in foot issues and even amputation for failing to take proper care of their feet.

Having traveled to so many of the big and small ultra races in 2010, I was so thrilled to see so many Drymax socks on the feet of both the 'elite' and recreational competitors. It was with great pride that we saw our socks finish first in so many ultras. Drymax runners won Badwater, Bandera, Rocky Racoon, VT100 and many more. We were even along for the run with Karl Meltzer as he retraced the route of the Pony Express on it's 150th anniversary.

All of the above is made possible from the continual feedback we receive from our ultrarunners. In 2011, our roster of runners continues to grow. As most know, we are a very small company and are limited in resources, so we are hugely honored to have the amazing group of wonderful athletes trusting their feet to Drymax socks. The list is too long to list and for fear of leaving someone out I won't post it. All I can say is that we are grateful to those who continue to spread the word about our technology. Thank you!

Stay tuned for some exciting stuff for 2011. Well we think it will be exciting...

photo by Bob MacGillivray